Music was Sam’s first love and secured her first record deal aged 15, however she was whisked into the glamorous modelling world and her music career was put on hold. During the four year tenure of her extremely lucrative modelling contract, Samantha Fox literally became a household name in the UK overnight and became the nation’s darling. She gave up modelling aged 20 to concentrate on her music and released her first single in 1986, ‘Touch Me’ reached No 3 in the UK and No 4 in the USA. The single went on to amass a formidable array of Platinum, Gold and Silver awards and 24 discs honour these sales. Follow up ‘Do Ya Do Ya (Wanna Please Me)’ reached No. 10. The ‘Touch Me’ album and three others found Number One national chart positions in no less than 15 countries and Top 5’s in numerous others including the USA. She has sold over 30 million records worldwide.

During the 80’s Sam was the most photographed British star, alongside Princess Diana and Margaret Thatcher. Not since the Beatles has a British personality been so well known all over the world, across a complete cross section of age, sex, race and religion. Sam toured the world, barely stopping for breath and made a terrific impact with her live act, selling out halls of up to 30,000 capacities across Canada and America and touring Malaysia, Taiwan, Singapore and Korea.  In Montreal she broke the box office record. In South America she had huge record sales and a sell out tour sponsored by Pepsi - 20,000 seat minimum.  In one year alone Sam played to over a million fans.  Another year was spent in New York, VJ’ing for MTV (presenting pop promo video programmes on Music Television), acting in a sitcom and recording with top US producers.

As someone with humanitarian interests she chose to also visit and perform in unusual countries including Bosnia, Russia, the Ukraine and Siberia.  In India Sam performed to 70,000 people three nights in a row, breaking the record previously held by Bruce Springsteen. It is her global approach that accounts for the international composition of Sam’s fan base. .

Sam has also had parts in three films ‘It’s Been Real’ starring John Altman, The Match starring Pierce Brosnan, Ian Holm (Alien), Tom Sizemore (Saving Private Ryan), Neil Morrissey (Men Behaving Badly), David Hayman and Isla Blair and Bollywood classic ‘Rock Dancer’ written and directed by V Menon, starring Kamal Sadanah, Ronit Roy, Sharon Prabhakar, Javid Jafri, Anood Kumar and Johnny Lever. 

In recent years she has appeared in several TV shows including a great appearance in 'I'm A Celebrity, Get Me Out Of Here' and 'Celebrity Come Dine With Me'. Recently she has been researching and writing her autobiography.

She continues to perform sell out shows around the globe with her live band and is still actively recording.  The official video of her duet with Sabrina Salerno (a cover of ‘Call Me’) has had over 2½ million hits on YouTube whereas a live performance in Saint-Petersburg has had 4½ million hits on YouTube.

She was also the featured vocalist on the 4 Strings’ release ‘Forever’, which was a huge dance floor hit.  She’s currently in the studio finishing off her 10th album with producer Ian Masterson.

She has just shot her latest movie role in British horror movie ‘Seven Cases’ which will be released in 2014.



  • Three Gold Albums
  • Three Top Ten Singles (including two Gold)
  • Three Top Twenty Singles
  • Number One:  Black Charts
  • Number One:  Dance Charts
  • Starred in SitCom with Scott Bio televised nationally and rerun many times


  • Three Gold Albums

  • One Silver Album

  • Best International Singer Award

  • Twice voted winner of Gold Award by Bravo readers and Silver once

  • Regular chat show appearances

  • Second biggest fan base

Rusia / Eastern Block

Visited Moscow and St Petersburg at least six times a year for shows – always a sell out

Toured Latvia, Ukraine and Estonia (Independence Day performed to crowd of 100,000)

Siberia, first Western female to perform live. Now in Siberian museum.


Three Gold Albums

Two Number One Singles

Six Top Twenty Singles

Sell out tour

Song featured in Japanese car commercial


Two Gold Albums

One Silver Album

Three Number One Singles

Three Top Ten Singles

Model of the Year 1985 People Magazine


Four Gold Albums

Four Number One Singles

Best International Female Singer

Acted in SitCom


Best International Artist

Seven Top Ten Singles


  • Two Gold Albums
  • One Silver Album
  • One Gold Single
  • One Silver Single


Two Gold Albums

Seven Top Ten Singles including several Number Ones

Spain & Portugal

Two Gold Albums

One Silver Album

Lived in Spain for one year


Far East

Toured and sold many records

Accurate figures are not available for these territories


Two Gold Albums

Two sell out tours


Three Gold Albums

Six Top Ten Singles

Three Number One Singles


Three Gold Albums

Three Number One Singles


Two Gold Albums

One Silver Single

Five Top Ten Singles


Best International Artist 1987


  • Best International Singer Award

  • 1998 – Modelled for Vivienne Westwood – televised for charity

  • 1998 – Promoted Austrian Grand Prix

  • 1998 – Approached to sing World Cup Song for Austria and to open the Para Olympics


Two Double Platinum Albums

One Gold Album

Three Platinum Singles

Three Gold Singles

Toured extensively breaking Box Office records

South America

Huge record sales: sales awards not available from these territories

Sell out tour sponsored by Pepsi: 20,000 in attendance per show

50,000 people at airport on arrival in Colombia

Invited by Minister of Tourism in Brazil to attend the Rio Carnival

Ecuador: Invited to participate in celebrity charity tennis tournament to aid local hospitals


Toured Madras, Deli and Bombay playing up to 70,000 seated stadiums. Sold out. Beat Bruce Springsteen’s record held at that time

First Western female to appear in a Bollywood movie – ‘Rock Dancer’

Award: Most Influential Woman, presented by Mother Theresa


Three Gold Albums

One Platinum Single

Two Number One Singles

Five Top Ten Singles

South Africa

In huge demand in modelling days through Scope Magazine

Acted in two Soap Operas

Toured twice and sold many albums

Accurate figures are not available for this territory